Characteristics of an award winning custom stand
Every brand looks to bring their A-game to trade show exhibitions as part of marketing. These are the three characteristics of an award winning custom made stand;
1. Originality – If not the most critical, originality is one of the most essential components that will make your booth stand out. With so many existing choices, a business must be unique in all aspects and replicating something will just make you blend in. Don’t be afraid to look at other exhibition stands for examples that work and include the best ideas into your work.
2. Consistency – Amazing and experiential ideas at an expo always gives people something to look forward to as they visit your stand. Never compromise on quality when making your stand and always get client’s feedback to know what you did right or wrong so you can prepare for the next time.
3. The unexpected – After delivering a consistent and unique experience, your attendees will expect you to set a higher bar of expectations the next time. People are always looking for something unexpected, fresh, which means that doing the same things all over again would lose their interest easily. Go on, surprise them.
So be the original that your competitors would try to copy. Your booth must always reinvent itself for it to stand out. Today, most people who attend exhibitions have much higher expectations. We are an exhibition stand Design and build company based in Nairobi and we build for all the major trade shows in Kenya. For original, consistent and surprising custom made exhibition stands feel free to halla!